Posting Updates

Posting updates on Google Business Profile is no different to any other Social Media Profile. You can publish your offers, events, products, and services directly to Google Search and Maps through posts on Business Profile Manager.

Tips for your post

• Important to remember: Posts that include a phone number in the post description may be rejected.
• Make sure it’s high quality: Avoid misspellings, gimmicky characters, gibberish, and automated or distracting content.

Post types

Each post type provides your audience with specific details and allows you to add an action button to your post.

1. Offers: Provide promotional sales or offers from your business. Offers require a title as well as start and end dates and times. A “View offer” action button is automatically added to the post. You can also include a photo, video, description, coupon code, link, and terms and conditions with the post. Offers appear near the top of the Business Profile on Google Search and Maps. They also appear with all other posts in the “Updates” tab.
2. Updates: Provide general information about your business. You can include a photo or video, a description, and an action button. For example, a restaurant can make a post to promote a new menu item.
3. Events: Promote an event at your business. Events require a title, start and end dates, and a time. If there aren’t start or end times, then the system will default to 24 hours on the date it’s posted. These posts may also include a photo, video, description, and an action button. Events that meet certain criteria may also show on the “Overview” tab of the Business Profile to make them more prominent to customers.

To create and share Google My Business posts:

• From the dashboard, click Posts in the left menu.
• Click Create post.
• Choose which type of post you want to create: a COVID-19 update, an offer, information about What’s New, an event, or a product. Each type of post has different information to complete.

Updates not showing?

A common reason why your Google My Business listing may not be showing up in search results is that you haven’t gone through the verification process yet. When creating your listing, or claiming an existing one it is essential to validate it.

Next Lesson:  Requesting Reviews