As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a purchase or not. It also plays a part in turning a first-time customer into a loyal fan of your brand.
One of the best ways to build and boost your reputation and potential customers perception online is through Google business reviews.
Although Google isn’t the only place you can receive this kind of feedback, it’s undeniably the most commonly-used tool for finding information online. This means it should always be your first port of call when building your reputation or managing your online reviews!
To leave a Google business review, a customer must give a star rating out of five—with five being the highest mark and one being the lowest.
Based on this, Google allocates an overall star rating to your business, which is then visible alongside your Google Business Profile (GBP) listing. The more stars you have, the more confidence potential customers will have in your business.
While giving a review, users also have the option to write in detail about their experience and to add photos of the work you have done.
How do you politely ask for a review?
You can create and share a link for customers to leave reviews. To get customers to use the link:
Next Lesson: Handling Negative Reviews