Creating Your Business Page

 

 

Now you have your individual profile created and optimised its time to create your David Reid Homes Franchise Business Page.

Step 1: Create a LinkedIn Company Page

To access LinkedIn, you first need to create an individual account. This will also be the administrator of your Company Page (although you can add additional Page managers later). 

Okay, now we can create your Page. After you’ve logged in, click on the Work icon at the top right of your browser. Scroll to the bottom of the menu that pops up and pick Create a Company Page.

 

Choose the right type of Page from the three available options i.e. COMPANY

They’re all self-explanatory except for “Showcase pages.” These are for companies who want to separate out divisions in their business to each have their own sub-page, but still link them back to the main corporate Page.

After you select the Page type, start filling in your details. Your logo and tagline will serve as the first impression most LinkedIn users will have of you, so spend the time necessary to write a good tagline. i.e. Raising The Standard In ‘insert Region’

When you’re done, click Create page.

Step 2: Optimise your Page

OK, those are the basics, but it’s time to optimise your new Page to get noticed and build your following.

First, scroll down and click the blue Edit Page button.

Fill out all the fields in this additional information area. This will make what you do clear to users and help with your LinkedIn SEO, a.k.a. showing up in search results. It’s worth it: Companies with complete profiles get 30% more views.

Don’t forget to revisit the Hashtags & Keywords lesson for search terms to use.

Add keywords in your description

Your LinkedIn Page is indexed by Google, so work in natural-sounding keywords where you can in the first paragraph of your company description. Keep it to 3-4 paragraphs max about your vision, values, products and services.

Add hashtags

You can add up to 3 hashtags to follow.

You can see all posts using these hashtags by going to your Page and clicking Hashtags under the post editor. This allows you to easily comment, like and share relevant posts right from your Page.

Add a branded cover image

Take advantage of this space to bring attention to your latest product launch or other big news. Keep it on-brand and simple. 

The current dimensions for this space are 1128px x 191px.

 

And finally: add a custom button

This is the button located next to the Follow one that LinkedIn users will see on your Page. You can change it to any of these:

• • Contact us
• • Learn more
• • Register
• • Sign up
• • Visit website

“Visit website” is the default option.

You can change it anytime, so if you have a webinar or event running, change it to “Register” or “Sign up” to focus on that, then back to your website after. 

Step 3: Build your Page following

No one’s going to know your Page exists unless you tell them. So share it with your followers and network.

Until you start posting content, nobody will know your page exists.

Here are 4 ways to get your new Page some love:

Share your page

From your main Page, click on Share Page beside the Edit button.

Share your new Page to your personal LinkedIn profile and ask your employees, customers and friends to give it a follow. It’s an easy first step.

Link to your LinkedIn Page from your website

Add the LinkedIn icon to the rest of your social media icons in your footer, and anywhere else you link out to social media.

Ask your employees to update their profiles

This is key for the long-term growth of your Page. When your employees first listed their job titles on their profiles, you didn’t have a Page. So those titles don’t link anywhere.

Now that your page exists, ask your employees to edit their job descriptions on their LinkedIn profiles to link them to your new Company Page.

All they have to do is edit that section on their profile, delete the company name and begin retyping it in the same field. LinkedIn will search for matching page names. Once they click yours and save the changes, their profile will now link back to your Page.

This allows their contacts to find and follow you, but it also adds that user as an employee at your company. Displaying the number of employees you have can help your company establish credibility on the platform.

Send invitations to follow your Page

From your Page, you can invite your connections to follow it. LinkedIn limits how many invites you can send out to ensure people don’t spam.

Step 5: Execute your LinkedIn marketing strategy

Creating a Page is the easy part. Keeping it going with content your audience wants is the hard part — unless you have a plan. Remember your Content Planner? You are using it aren’t you?

The LinkedIn part of your social media strategy should include answers to:

• What is the goal of your LinkedIn Page? (This may be different from your overall social media goals.)

• What will you use your Page for? Recruiting? Lead generation? Sharing the super nerdy industry stuff that doesn’t perform as well on Instagram or Facebook?

• What are your competitors doing on LinkedIn, and how can you create better content?

Lastly, make a content plan:

• How often will you post?

• What topics will you cover?

• How can you repurpose existing content to use on LinkedIn?

• Are you going to curate content from others?

 

Next Lesson: Adding Team Members To Your Business Page