Posting On LinkedIn

This simple LinkedIn Content Plan explains the different types of content you can post to share your insights and knowledge. Don’t forget to use your Content Planner so you aren’t stuck for things to say as LinkedIn is so much more than an online resume. Did you know that only 1% of the 500+ million LinkedIn users post their own content, yet over 20% login regularly to consume content?

This means it’s a huge opportunity to stand out and stay top of mind with your network by sharing content. Here’s how to do it.

1. Post a text update

Use this area to share an update or a valuable insight with your network. This will not only help educate your contacts but it will also keep you top of mind because your name, photo and role appears above your post. This is the simplest way to start your LinkedIn content marketing.

Pro Tips:

• Tag people who may be interested by using “@”name.
• Use appropriate hashtags to increase reach.

2. Write an article

Everyone now has the ability to post articles on LinkedIn (not just Influencers!) This is a great opportunity to write a more detailed insight and share it with your connections. Again you are staying top of mind and adding value.

Pro Tip: You can republish an article you may have written for your own blog to get more exposure for your content.

3. Visual Posts: Post an Image or Video

Images are great to post because they are visual but video is by far the most effective format to use.  85% of social media content in 2023 is videos and it often gets the best engagement. 

Still include words in the update but support it with an image or video for maximum impact.

Pro Tips for images: Use Canva to create graphics.

Pro Tips for videos:

• Keep the videos short and simple and shoot them on your smartphone.
• Make it easy for yourself and use short form content created for other social media platforms. Even if it’s not perfect, your personality will show and the authenticity will amplify trust because people can see you and hear you.
• If you want, you can make basics edits, like adding a caption and background music, using an app like iMovie on your phone.

Next Lesson: Connecting on LinkedIn