Set Up Your TikTok Business Profile

With a billion monthly active users from around the world, TikTok is growing to be one of the most popular social media platforms. While this massive user base may be cause enough for brands to start using the platform, there’s also the fact that TikTok users spend an estimated $110 million per month, which makes it the top-grossing non-gaming app.

The app is increasingly being used for the types of internet searches one would normally rely on a web search engine for. In fact, according to Google’s own data almost 40% of Gen Z is using TikTok and Instagram for search instead of Google. Interestingly Millennials tend to consume content, while Gen Zers are often the creators of that content. This may be the most fundamental difference in the lens through which the two demographics view TikTok.

According to statistics, 25% of TikTok users are between 10 and 19 years old. Meanwhile, people in the 20-29 age groups make up 22.4% of the platform’s user base. And 30-39-year-olds make up 21.7% of the total TikTok audience. 

Additionally, you can find 20.3% of users between 40 and 49 years old. People over the age of 50 make up the remaining 11%. So if your assumptions about the platform demographic have been keeping you away from using TikTok, these numbers show that the platform’s audience is much more diverse than you’d think.

TikTok also sees a ton of informative and educational content from brands and influencers alike. That’s why you can see even the most unlikely brands winning on the platform. Who’d have thought the Association of Chartered Certified Accounts (of all organisations) would find their place on TikTok? Partnering with influencers like @deafimmy, ACCA was able to break the stereotype and connect with a younger audience.

Here are the steps to use TikTok for business:

Step 1: Creating Your TikTok Business Account

The first step, of course, is creating a business account. To do this, download the app and register using your phone number or email address. If you have a registered social media account for your business, you can also use that to sign up on TikTok.

From your “Me” page, click on the “…” button at the top and select “Manage Account.” Choose the option to “Switch to Business Account,” select the category that best matches your industry, and that’s it. You now have a TikTok Business account that you can use for engaging with your audience and posting content about your business.

Step 2: Optimising Your Profile

Once you have your account set up, you’ll get the option to edit your profile. This is an important step because your profile acts as a digital storefront for your business. So it’s important that you optimize it to authentically represent your brand.

That means updating your bio, profile photo, and URL. Here are a few best practices to help you get this step right:

Choose a photo that perfectly represents your brand

Remember the tip for Meta profile images? Use the David Reid Logo with you and or your team in front. Make sure there’s a consistent and coherent visual identity across all your social accounts. This means using the same logo and/or colours that would help people make an instant connection between your TikTok profile and your brand. This helps to maintain a consistent brand image.

Sum up your brand in a short bio

With TikTok, you only have 80 characters to write a short description about your brand. To make the most of this space, keep it short and to the point without losing your brand essence. Think about what you used in your Instagram Bio, you could include your slogan or catch phrase. Or you could even add a short bio quote that aligns with your brand personality.

Be strategic about your URL

TikTok allows you to include one clickable URL in your profile. So you need to be strategic about what link you add. You can link to your David Reid Homes website homepage.

Step 3: Understanding Your Target Audience

While your specific goal may be unique, there’s one main reason why you’re using TikTok–to connect with your audience. But you can’t connect with your audience if you’re not creating the kind of content that resonates with them. This is why it’s crucial to take a closer look at who your audience is and understand what kind of content they’d be interested in.

Again use your Topic Planner. The previous course was on YouTube Shorts this is where repurposing comes in to play.

Step 4: Understanding How the TikTok Algorithm Works

If you’re serious about using TikTok for your business, a crucial step is to understand how the platform’s algorithm works. You need to know the factors that influence the TikTok algorithm so you can use them to your advantage and improve visibility on the platform. 

This would involve including a relevant caption along with relevant and popular hashtags to drive up visibility in front of the right audience. Besides the information on your video like captions and hashtags, user interactions play a critical role in influencing the algorithm.

So it’s important that you create content that people would want to view and engage with. The goal is to drive up engagements in your target niche so that more people can notice your content in their “For You” pages. 

Moreover, using popular TikTok sounds is another excellent way to improve your visibility in the TikTok algorithm. Look for opportunities to leverage them in your videos so people searching for the sound can find your content more easily.

Next lesson : Repurposing and Creating Content for TikTok