What Your Client Is Looking For

The age old question what do people want and why spend time and resources on social media and marketing your business online?

Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos.

But the question is, is it worth investing in social media when running your business? Should social media marketing be a focus area for your marketing strategy? 

Consumers want brands to use social to help them connect with others for several reasons. More than half of consumers (55%) want brands to use social to help connect like-minded people with each other, while more than one third (36%) are looking for communities they can belong to. As a LOCAL Builder with suppliers, sub-contractors, staff and previous customers you are in the prime position to build and interact with your local community.

• 75% of internet users use social media to research products. Many buyers are also on social media networks to look for reviews and recommendations.
• 27.9% use social media to find inspiration for things to do and buy
• 23% do so to see what content their favourite brands are posting

So how does this impact you?

What Do People Want To See from their local builder?

Your DRH business pages are not a personal page… You want to keep the social media profile for your franchise consistent with the David Reid Homes brand or raise that standard even higher. 

1. Funny content – 49% of consumers say that funny content is the most interesting and memorable.
2. Relatable content – 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media. Almost 70% of consumers also say that social media content being authentic and relatable is more important than polished, high-quality content.
3. Content that reflects brand values – Content that reflects your brand as consumers, now more than ever, care about doing business with brands that share the same value systems and support the same causes that they do.

Posts could include current projects, previous projects, supplier content and other business-related content (conference material, office material, etc).  Posts can incorporate a mix of written content, photos and video content.   Original phone video and photo content and professional footage/ photos have greater impact.

Sharing content from other franchises and suppliers is also a great and easy way to add content with little effort! 

How do I get content? This is one of, if not the most important part of social media and marketing!

The quality of photos taken from phones are so good it would be relatively easy to get generic content of every phase of the build!  There are many project milestones to create content and taking photos and video throughout the build should be an automatic task for each stage.

Progress Content Examples:

• Photo and video of all major phases of the build (Slab going down, Frame going up, Roof-On, Cladding Complete, etc)
• Before, during, and after minor and major phases
• A delivery of material has arrived
• Any unique concepts or materials should be showcased
• Professional and self-content after handover of the completed build.  Consider gaining professional photo and video content as part of the whole process.  It is not only beneficial to your client, but it is also a MAJOR factor in the catalogue of content you can advertise and post to social media!!!

Video Ideas 

• Video of client’s reactions at handover and Testimonials from clients
• Real-estate video and photos, showing off all aspects of the house inside and outside in a cinematic, elegant and professional way!!
• Video Testimonials from the client in their new home
• Photos of fixtures, design features, interior finishes, fireplaces, staircases/entries, etc.
• Time-lapse of major phases of the build

And Many MORE! You aren’t limited to just these ideas!