Platform Demographic Stats

With so many social media platforms, there’s a place for every brand and business – as a David Reid Homes Franchisee it’s a matter of finding the platforms where your potential customers are active as well as the type of content your and your team are comfortable creating.

For that reason most of the focus of this course will be Facebook and Instagram with a touch on Pinterest, YouTube and TikTok. However its important to remember … YOU. DO . NOT . NEED . TO. BE EVERYWHERE … You simply need to be where your ideal client is spending most of their time!!

Marketing isn’t about online or offline, it’s not about digital or social. It IS about knowing where your audience is & creating value for them.

Marketing your business is about building RELATIONSHIPS – How can you build a relationship with someone you know NOTHING about?

Get to Know Your Followers

With 6 in 10 Australians using Facebook and 1 in every 2 checking the platform daily the way we search for information has changed. Your role is to supply the information they are looking for.

You need to know who you’re creating content for, so you can speak to them in a way they relate to and enjoy and/or find informative. Look at what traits and behaviours your followers have in common and focus your content and publishing times to fit them.

Here are Best Social Media Platforms for Marketing Your Business in 2023: 

👉 #1: Facebook – 2.91 billion / 18mill AU users – Largest age group is 25-34 and great for eComm & Retail, Health & Wellness, Financial Services, Home & Car – depending on your audience Business Coaching, Fitness & Sport, Travel & Accommodation 

👉 #2: Instagram – 1.47 billion / 10mill AU users – Largest age group is 18 – 34  and great for eComm & Retail, Health & Wellness, Home & Car, Business Coaching & Education, Fitness & Sport, Travel & Accommodation – its a discovery engine for brands, let people shop from photos and videos no matter where they are.

👉 #3: TikTok  1.1 billion users monthly – Largest age group is women 18 – 34. It is has sub-communities and great for Business Coaching & Education, Fitness & Sport, eComm & Retail, Health & Wellness, Financial Services, Home & Car. To put it simply: TikTok is just unavoidable

👉 #4: Twitter – 211 / 5.8 mill AU – Largest Group 42% are 18-29 predominantly male. Ideal for delivering news, updates, marketing and connecting with customers – Fitness & Sport, Health & Wellness, Financial Services

👉 #5: LinkedIn – 810 / 6.5 million AU – Largest group 25-34 high-earning B2B professionals and great for lead generation – Financial Services, Home & Car, Business Coaching & Education 

👉 #6: Pinterest – 431 million / 290 AU – 78% female with largest age group: 50-64 (38%) – visual discovery engine where users can ‘pin’ ideas such as food, decor, art, fashion, wedding, travel and much more. Awesome for eComm & Retail, Health & Wellness, Home & Car, Business Coaching & Education, Fitness & Sport, Travel & Accommodation

👉 #7: Snapchat 48% are between 15-25 Great eCommerce space if your audience is to Gen Z and younger millennials. Fitness & Sport, eComm & Retail.

👉 #8: YouTube – 2+ billion / 17,5 mill AU – All ages 15-35 the largest demographic as the 2nd largest Search Engine.  Successful content on YouTube includes educational, product reviews, unboxing, tutorials, video game walkthroughs, comedy skits, and more. Great for eComm & Retail, Health & Wellness, Financial Services, Home & Car, Business Coaching & Education, Fitness & Sport, Travel & Accommodation.

Download the PDF below for a better understanding of what your target audience is looking for online