Choosing Your Best Social Media Platforms

Running a business, you know how important social media is in today’s world. Social media plays a big role in the modern world for marketing, brand presence, awareness and is a major avenue for potential clients to contact you.  The main goal with social media is to have a social presence and mostly to redirect potential clients to either your website or to contact you directly.

What social media platforms should you be on?

You should be on as many social media platforms as possible.  The main platforms are Facebook, Instagram, and LinkedIn. These platforms would be considered to be the minimum. If you have the time and resources, additional platforms would be YouTube, Pinterest, TikTok, Snapchat etc. 

Social media platforms are essential digital marketing tools that help businesses reach wider audiences and engage with potential customers. As we move through each major social media platform you will get a better understanding of what is best for your business and team.

CHOOSING THE RIGHT SOCIAL MEDIA PLATFORMS FOR YOUR CONSTRUCTION BUSINESS

Once you understand the basics of each social media platform, you will be able to choose the right ones for your business. Here are a few tips to keep in mind and help you get started:

• Know Your Audience: Before you start using social media platforms, you need to understand your audience. Who are your ideal customers? What are their interests, pain points, and needs? Once you have a clear understanding of your audience, you can choose social media platforms that align with their preferences and behaviours.
• Set Clear Goals: What do you hope to achieve through social media marketing? Do you want to increase brand awareness, generate leads, or drive sales? Setting clear goals will help you choose the right social media platforms and create a strategy that aligns with your business objectives.
• Consider Your Resources: Social media marketing requires time, effort, and resources. Before you choose a social media platform, consider your team’s capacity and expertise. Do you have the resources to create high-quality content, engage with your audience, and manage multiple platforms? If not, it may be best to focus on one or two platforms that align with your goals and resources.
• Research Your Competition: Researching your competition can help you determine which social media platforms they are using and how they are engaging with their audience. This can give you valuable insights into what works and what doesn’t in your industry.
• Test and Measure: Once you have chosen your social media platforms, it’s essential to test and measure your results. This means tracking metrics such as engagement, reach, and conversions to determine what’s working and what’s not. By testing different strategies and measuring your results, you can optimise your social media marketing efforts and achieve better results over time.

In the next lesson we will be covering exactly what it is your clients are looking for.