Google Business Profile is a free internet-based service designed to help local businesses promote themselves online. It’s a tool that allows you as a business owner to control how you appear on Google and make your company stand out. It allows your business to appear in “Near Me” search results and Google Maps if you have a physical address, or in search if you have a service area.
Why should you use Google Business Profile?
You can appear in Maps and Google Local Pack Listings.
People can leave reviews for your business on it.
It provides insights with useful information, like Views, Search Queries, Engagement, Audience, and Website Clicks.
In this lesson you will learn how to find your Google Business Listing
Google My Business: Statistics Overview
64% of consumers use Google My Business to find contact details for local businesses,
94% of calls to local businesses come from GMB on weekdays,
an average business is discovered in over 1,000 searches per month.
84% of searches for businesses are discovery searches, while only 16% are direct searches,
56% of customer actions on Google My Business listings are website visits.