Google Business Profile
Google Business Profile is a free internet-based service designed to help local businesses promote themselves online. It’s a tool that allows you as a business owner to control how you appear on Google and make your company stand out. It allows your business to appear in “Near Me” search results and Google Maps if you have a physical address, or in search if you have a service area.
Why should you use Google Business Profile?
– You can appear in Maps and Google Local Pack Listings.
– People can leave reviews for your business on it.
– It provides insights with useful information, like Views, Search Queries, Engagement, Audience, and Website Clicks.
In this training you will learn how to claim and verify your Google Business Listing
Setting Up Your Profile
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1
Finding Your BusinessGoogle Business Profile is a free internet-based service designed to help local businesses promote themselves online. It’s a tool that allows you as a business owner to control how you appear on Google and make your company stand out.
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2
Claiming Your Business Profile
Sometimes you business may have been set upby a previous staff member or owner. This lesson steps you through how to claim it back.
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3
Adding Team Members
Maintaining control over your presence on Google is essential. In this lesson we cover how to add in and manager the different options
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4
Set Up Your Google Business Profile
Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area.
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5
Update Your Business Information
Keep your business information up to date. Make a point once a week to check there have been now suggestions added by Google or visitors to your profile.
Managing Your Profile
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6
Posting Updates
Posting on Google Business is the same as any other Social Media Platform. In this lesson we cover how to keep your Google Updates fresh.
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7
Requesting Reviews
As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a purchase or not. It also plays a part in turning a first-time customer into a loyal fan of your brand.
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8
Managing Negative Reviews
The reverse of a positive Google business review is a negative one. If a customer is unhappy, it’s easy for their feelings to quickly spiral to epic proportions. We’ve all seen it before: negative comments on social media, a flood of bad reviews, and any other form of online–therefore public–communication to express their dissatisfaction. So how do you handle this?
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9
Managing Ownership & Teams
Maintaining control over your presence on Google is essential. Here are the basic controls for your profile.
