Growing Your Business On YouTube
Despite being the second-most-visited website in the world, many businesses have ignored YouTube in favour of other social media sites such as Facebook and Instagram. Every day, YouTube users watch over a billion (yes, with a b) hours of YouTube videos, and yet only 9% of small businesses have taken the leap to start their own channel. As YouTube usage continues to soar, it becomes mission critical for businesses without a YouTube presence to jump in.
Get ahead of the competition and attract potential customers by making the most of this platform; in this course you will learn why YouTube should be a part of your marketing strategy.
YouTube Overview
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1
Set Up Your ChannelAs the the second-most-visited website in the world after Google setting up a YouTube Channel is vitally important if you are creating video for your Social media. In this lesson you will learn how to set up your YouTube Channel correctly.
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2
YouTube Shorts
Think back to the lesson in ‘Content Posting’ where we covered ‘Repurposing Content’. While the focus in this lesson is on YouTube Shorts we will also be covering the power and potential of repurposing content on the second largest search engine in the world!
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3
Long Form Video
Despite being the second-most-visited website in the world, many businesses have ignored YouTube in favour of other social media sites such as Facebook and Instagram.
In this lesson you will learn how to use your YouTube Channel.
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4
Measuring What Matters on YouTube
You have your channel set up and have uploaded some videos, now its time to measure what matters.
In this lesson we cover the KPIs you need to look at to see how your channel is growing.
