How To Choose The Right Social Media Platforms
Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest. You can’t get away from social media these days, and when running a business, you need to be on social media. But with so many social network sites, it’s hard to know which ones to focus on.
Firstly YOU. DO . NOT . NEED . TO. BE EVERYWHERE … You simply need to be where your ideal client is spending most of their time!!
Secondly – it is about ENGAGEMENT and building relationships. The days of posting and ghosting are gone. It is asking questions giving value and getting your audience to interact like and share what you are offering.
Australia has 27.79 million social media users and video is the most popular medium in Australia, with around 16.5 million Australian visitors to the YouTube website every month. PLUS Facebook and Instagram Reels, TikTok and YouTube shorts.
So which Social Media platforms should you be on?
Social Media Demographics
-
1
Platform Demographic StatsMarketing isn’t about online or offline, it's not about digital or social. It IS about knowing where your audience is & creating value for them.
Marketing your business is about building RELATIONSHIPS – How can you build a relationship with someone you know NOTHING about?
-
2
Platform Algorithms
Social Media and marketing online is about ENGAGEMENT and building relationships. The days of posting and ghosting are gone. It is asking questions giving value and getting your audience to interact like and share what you are offerring.
As humans, we still need connection and relationships so the goal as a business owner is to understand the best platform for your business to connect with your ideal clients in meaningful ways. So how can you as a business owner start engaging?
-
3
Choosing Your Best Social Media PlatformsRunning a business, you know how important social media is in today’s world. Social media platforms are essential digital marketing tools that help businesses reach wider audiences and engage with potential customers. As we move through each major social media platform you will get a better understanding of what is best for your business and team.
Your Clients & You
-
4
What Your Client Is Looking For
The age old question what do people want and why spend time and resources on social media and marketing your business online?
-
5
Building A Community
While most of this marketing training focus is online as a LOCAL Business you need to buld a community. People do business with people and having a strong network and referral base is key.
