Growing Your Business On LinkedIn
If you want to market to business professionals, there’s no better place than LinkedIn. The platform users to connect with like-minded business folk, while it was original started for other to apply and recruit for jobs, now it is great for connection, networking and to follow the latest news from organisations and influential people from across the globe.
Understanding how LinkedIn members and brands use the channel gives you valuable insights into how to LinkedIn into your social media strategy. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for new business, or even find your new hire.
But how do you effectively market your business on LinkedIn? In this course we cover how to create your profile, connect and grow your businesss with LinkedIn.
LinkedIn Overview
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Set Up Your LinkedIn ProfileIf you want to market to business professionals, there’s no better place than LinkedIn. The platform users to connect with like-minded business folk, while it was original started for other to apply and recruit for jobs, now it is great for connection, networking and to follow the latest news from organisations and influential people from across the globe.
In this lesson we cover how to set up your profile the RIGHT way ... -
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Creating Your Business Page
Now you have your individual profile created and optimised its time to create your David Reid Homes Franchise Business Page.
In this lesson you will learn how to set up and optimise your Business page on LinkedIn.
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Adding Team Members
Now you have your personal profile and Business Page set up. Its time to add Team Members to your page and ask your staff to add you as their current employer.
In this lesson we show you how to set this up.
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Posting On LinkedIn
This simple LinkedIn Content Plan explains the different types of content you can post to share your insights and knowledge. Don't forget to use your Content Planner so you aren't stuck for things to say as LinkedIn.
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Connecting On LinkedIn
Growing your network on LinkedIn takes a little bit of effort on your part compared to other platforms. Its all about the QUALITY of your connections not the quantity.
In this lesson we show you how to connect with quality leads on LinkedIn.
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Measuring What Matters On LinkedIn
Measuring what matters is the key to growth for every platform you spend time on. In this lesson we cover the key metrics you need to understand and watch on Linkedin.
