Social Content Creation
- Description
- Curriculum
Social Media Marketing is all about building relationships. With over half the world is on social media, so somewhere on social media you have a potential customer you haven’t reached yet. They’re just waiting for for you and your quality content.
It is also important to remember that social media is social! Want the ability to change the way customers feel about your company? Opening a communication channel to your customers gives you the power to control your reputation. People want to engage with real humans, real emotions and real opportunities. It is all about building relationships.
Being a step ahead of your competition and your market is just the beginning. It is also important to remember your David Reid Homes business pages are not personal pages … You want to keep the social media profile for your franchise consistent with the David Reid Homes brand or raise that standard even higher.
In this training you will learn how to create a social media content strategy, create the content and show up consistently!
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1
What Is a Content StrategyA social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from social media.
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2
Creating a Content Strategy
A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. In this lesson you will learn how to attract your target audience at every stage of their journey with you and keep them engaged even after they have worked with you.
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3
Types Of Content For Social Media
You want to keep the social media profile for your franchise consistent with the David Reid Homes brand or raise that standard even higher.
One thing that is guaranteed is that everything on Social Media Changes. However there are standard types of content that can carry across the different Social Media channels.
In this leasson you will learn howto use the different types of content in your social media.
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4
Using Canva
Canva is a cloud-based graphic design tool used to create marketing content for companies of all sizes. There are two options ‘Free’ or ‘Pro’ which is $18 per month and includes features such as drag-and-drop design video and photo editing with access to custom fonts.
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5
Capturing Video
People spend almost 2.5 hours a day on social media. Add to that how 72% of people prefer to consume video content over any other format, but yet, according to Facebook, 85% of people engage with social videos with the sound off.
In this lesson we are covering tips and ideas to create content for video ...
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6
Capturing the Right Photos
A picture is worth a thousand likes! So, how can you make sure the photos you post on your social media accounts stand out from the crowd? The good news is, you no longer need an expensive camera to produce beautiful images. Most smartphones have impressive cameras that allow you to take stunning photos.
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7
Creating an Image And Video Bank
Gathering a ton of social media content at once may sound like a headache, but the amount of the amount of time and effort you’ll save in the end can be priceless.
In this video we will be covering how to sve time time and get organised with an image and content bank.
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8
What Do I Write?
Keeping your social copy clean and within brand standards can be a challenge. Even knowing what to wrote let alone HOW can often keep people from posting on social media at all. Keep it succinct and ask yourself “What would make me stop and want to read?”
In this lesson you will learn how to write captions for social media.
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9
What are Hashtags?
A hashtag is a word or keyword phrase preceded by a hash symbol (#). It's used within a post on social media to help those who may be interested in your topic to be able to find it when they search for a keyword or particular hashtag.
In this lesson you will be learning what they are and best practice for using them.
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10
Using Hashtags & Keywords
Now you know what hashtags are ... how do you use them? In this lesson you will learn how to find relevant Hashtags as well as how to use them properly to avoid looking spammy.
