You may have heard the saying “fail to plan, plan to fail”. You are not in business to be Social Media marketers, but with a little planning, you can be effective and still focus on what you do best!
Creating a content calendar with posts ahead of time will go a long way to maintaining a consistent presence on social media. Showing up on newsfeed everyday will lead to higher engagement, and high organic reach. You can even strategically observe global trends that are relevant to your industry!
In this training you will learn three different scheduling tools that you can use to plan ahead and show up consistently online.
A social media scheduling tool is a software or tool that helps you schedule your social posts across multiple social media accounts and platforms. Just because social media is an “always on,” it doesn’t mean you have to be. Now that you have your planner and an understanding of Canva the final step is scheduling your posts.
In this lesson we explain how a scheduling tool can help you in your business.
The ideal frequency for posts depends on the type of post and the Social Media platform, but generally, it’s recommended to post at least once per week. You can also break up your posts into different times of day and days of the week based on when your target audience is online.
In this lesson we are covering how often you should post
Running a business is hard work … but when you add social media to the mix, it's an entirely new ballgame. So, how can you balance running your business, showcasing it on social media, and SAVE TIME?
In this lesson you will learn how to create one piece of content … and tailor it for each social platform.
Content schedulers allow you to schedule content for days, weeks, and even months in advance without having to worry about making new posts daily especially IF you are using the Content planner from the Content Creation training.
In this lesson we are working through the Canva Content Scheduler ...
The net scheduling tool is Buffer, which has everything you need as a business owner to grow an engaged audience and get results it even has a powerful free plan. Buffer takes care of time-consuming tasks like scheduling and publishing your posts so you can focus on what matters.
In this lesson we look at how you can use buffer to plan, draft, schedule, and auto-publish social media content across all major social media channels.
The final tool we are covering for scheduling your Social Media marketing post scheduling is Facebook’s Planner or Metas Business Suit’s Scheduler. From these three options you should be able to select one to help you create a system and process and move on with growing your business and keeping your customers happy.
Often we are so focused on creating and publishing piece after piece of content, that we completely forget about all the great content we’ve already produced. Repurposing content is one of those strategies that every business owner should be following.
In this lesson you will learn how to do this.
You’ve heard quite often throughout these trainings that Social Media is SOCIAL! Its all about engagement and building relationships. So dumping posts and not engaging is a sure fire way to make sure your Social media feeds are a barren wasteland.
In this training we cover handling comments and inviting on Social Media
In the previous training we covered creating dealing with Comments and in turn inviting people to like your page or follow you. In this training we are be covering dealing with negativity.
You've heard the saying "Sharing is Caring?" In this lesson, we’re going to look at how you can effectively use tagging without annoying your followers. Because, let’s face it, we’ve all got lots of things to do, without having to look at notifications from social media!