Platform Algorithms

Social Media and marketing online is about ENGAGEMENT and building relationships. The days of posting and ghosting are gone. It is asking questions giving value and getting your audience to interact like and share what you are offering.

As humans, we still need connection and relationships so the goal as a business owner is to understand the best platform for your business to connect with your ideal clients in meaningful ways. So how can you as a business owner start engaging?

There are THREE Types of algorithm for social media:

1. Connection – clients, suppliers, friends and other connections
2. Interest – new people who show interest in your content and posts
3. Search – keywords and SEO (Search Engine Optimisation)

As a business your Engagement rate is the most important thing

Engagement rates are metrics that track how actively involved with your content your audience is. Think about what makes you stop scrolling? Or even better, like comment or share. Online, engagement leads to:

• Greater visibility – potential customers see you
• Brand affinity – potential customers start recognising you
• Referrals and word of mouth marketing – you are mentioned when people are ready to build
• Credibility – potential customers start to feel as if they already know a bit about you.
• Better relationships with customers

Facebook

A good social media engagement rate on Facebook can be as little as 1% to 2%. On the other hand, as a small business you could aim for a Facebook engagement rate of up to 5% by building a local community. Overall, Facebook’s engagement rate is located at an average of 0.15%.

Instagram

Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.

TikTok

TikTok’s average engagement rate – calculated by followers – is 4.25%, while the engagement rate by views is 5.10%.