Meta Business Page (Facebook & Instagram)
What is Meta? It is the new name for the company that was Facebook. It is purely part of a strategic shift in focus from social media to a future, immersive — and so far largely theoretical — form of the internet powered by AR and VR technologies called the metaverse.
As a business owner your focus is the social media platform Facebook. It is a powerful tool for your business. It can help spread the word about your products, services and brand, and gives your business the opportunity to educate, entertain and engage with your customers online for a heavily reduced marketing cost.
With more than two billion monthly active users, Facebook is the undisputed king of social media. The company owns four of the most popular social media platforms—Facebook, WhatsApp, Facebook Messenger and Instagram — each with over a billion users. They are ALSO continually changing which as a Business Owner can be frustrating!
In this training you will learn how to set up both your Facebook and Instagram Business Pages using best practices as well as Meta Business Suite to make sure your stay in control of your social media presence.
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Creating Your Facebook Business PageA Facebook Business Page is a public profile on Facebook intended for businesses and organisations to promote themselves. You also need a Facebook Business Page to run Facebook ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.
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Why Set Up Meta Business Manager
Meta Business Suite is a one-stop shop where you manage all of your marketing and advertising activities on Facebook and Instagram. It centralises tools that help you connect with your customers on all four of Meta's apps and get better business results.
From analytics to content planning and advertising it can be your one stop ... Facebook shop. It keeps all of your Facebook and Instagram assets in one place and should at any stage you with to use an Agency for your marketing, experience turnover of key staff members or simply wish to sell your business it keeps the transition pain free. With you in control.
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Creating Your Instagram Profile
Instagram is a free photo and video sharing app available on iPhone and Android. You can upload photos or videos of your builds and share them with people following you. You can also view, comment and like posts shared by colleagues, suppliers and your local community on Instagram.
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Instagram Profile Elements
Instagram profile consists of a display name, a profile picture, a 150-character description, Story Highlights, an email option, and links. Unless you’re one of the few users with a verified account (which you probably won’t have upon first signing up), this is the only link you have to work with in all of Instagram.
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Instagram Pinned Posts & Content Types
- Knowing your objective will determine what type of Instagram content fits that need. Instagram now has SO many different types of content you can make on their platform, from short form video with reels to live videos to still photo posts and carousels to stories … in this lesson we break down the content specific to Instagram.
