Instagram Profile Elements

Setting up your Instagram is fairly easy especially if you have already set up your Facebook Business page.

Instagram profile consists of a display name, a profile picture, a 150-character description, Story Highlights, an email option, and links. Unless you’re one of the few users with a verified account (which you probably won’t have upon first signing up), this is the only link you have to work with in all of Instagram.

Arguably, the two most important parts of your profile are your description and your link. In your description, say as succinctly as possible what your business does and include a call to action. This call to action can include signing up for your recent ebook, checking out your blog, or joining your mailing list. Instagram also let’s you put hashtags in your description, so put some relevant ones in there if it fits and help guide people to your profile naturally!

When choosing a link for your profile, choose something that will send users directly to your latest project (you can change this link as many times as you’d like.) You can use emojis in your description if it helps your message and tone.

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