Paid Advertising on Social
Over 10 million people advertise on Facebook. And it’s easy to understand why when you look at the data: Facebook has about 2.7 billion users, and people are now spending more than two hours a day on social media platforms.
When you create ads in Meta Business Suite, you can advertise to both Facebook and Instagram users through boosted posts, videos, photos, Stories, messenger, carousel, slideshows, playable ads, and instant experiences.
Meta ads target users based on their age, gender, occupation, profile information whether they visited your website or Facebook page … (almost) anything. No matter who your audience is — — you’ll be sure to reach them through Facebook ads.
In this course you will learn the basics of Facebook advertising Boosted ads vs Ad Campaigns and so much more …
Meta / Facebook & Instagram
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1
Facebook Ad LingoEverybody knows about Facebook, but do they know how to make the most of Facebook advertising?
We’re so used to scrolling through Facebook and seeing ads that we almost don’t notice them, and for businesses, this is a powerful tool. How can you put Facebook ads to good use for your business and see that all-important return on investment?
In this lesson we introduce Facebook advertising and some of the key terms you need to understand before you spend your money.
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2
Creating Your Ads Manager Account
Before you can start advertising you need to set up a Facebook Ads Manager account that is linked to your David Reid Homes Business page.
In this lesson you learn how to set your Ads Manager up correctly.
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3
Creating Audiences
When it comes to detailed targeting, Facebook is almost unparalleled. It knows so much about its users, and this information helps advertisers reach the right people with the right message.
In this lesson you will discover the different types of audiences and how to target them.
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4
Ads Manager VS Boosting
Now that you understand the Ad lingo and audiences, its' time to compare the two advertising options available in Facebook. Ads Manager vs Boosted Posts.
In this lesson we work through both types so you undertsand the pros and cons of both and when to use them.
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5
Boosting Posts
A Facebook “boost post” quickly turns an existing, organic piece of content into a paid ad. Facebook boost posts are a simple and effective way to broaden your reach beyond your existing Facebook Page audience.
In this lesson you will learn step by step how to boost a post on Facebook.
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Ads Manager Campaigns
When setting up a paid Facebook ad, there are a lot of boxes to check. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad. It can get a little confusing.
In this leasson you will learn a simple 7 step plan to run Facebook Ads.
